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With the development of the national economy, the improvement of people’s living standards and the development of entertainment and tourism, whether it is a variety of performances/singing meetings or various tourist attractions, more and more fans are attracted. However, with the development of the industry, many criminals have done enough articles on all kinds of tickets, faked tickets on tickets, faked on venue seat numbers, and all kinds of scalpers are inexhaustible. The emergence of various types of fake tickets not only caused significant economic losses to the organizers, but also seriously affected public security.
RFID ticket anti-counterfeiting is the successful development of RFID ticketing by Guangzhou Fuqiao Electronic Technology Co., Ltd. through long-term research and tracking of the characteristics and application of the ticketing system, combined with its own deep understanding of RFID technology and rich experience in application, after a large number of repeated experiments. operating system. The system has the following characteristics:
(1) Widely applicable type
The system is not only suitable for various types of ticketing systems for performances and concerts, but also suitable for all business activities/projects that use ticket vouchers to enter venues such as exhibition services and scenic spot tickets.
(2) Extensively solve the long-term and serious problems that have plagued the ticketing system
Through the application of this system, it is possible to eliminate all kinds of fake tickets:
Consumers’ recognition of fake tickets
Holders of fake tickets cannot enter the venue
Assist the entrants to check the number of seats, and eliminate the cost of the area and seat number
Effectively increase the speed of entry
Effectively control the number of visitors and reduce accidents
The anti-counterfeiting tickets of Guangzhou Fuqiao Electronic Technology Co., Ltd. can not only prevent ticket fraud, counterfeiting of games and seat numbers, and guarantee the economic interests of consumers and the organizer. It is more helpful to maintain the order of the venue and ensure the stability and safety of the venue. It also helps the organizer to perform statistics, analysis, etc. on ticketing. Nowadays, driven by interests, counterfeit and inferior products are increasingly rampant in the market. These counterfeit and inferior products not only damage the normal market order, but more seriously, they threaten people’s lives. Due to the relative lag of anti-counterfeiting technology, many products have not been effectively supervised in essence. Currently, the widely used anti-counterfeiting technologies in the market include paper watermarking technology, ink technology, laser holographic image anti-counterfeiting technology, barcode technology, and telephone code technology applications. These anti-counterfeiting technologies are quite mature, and the price of anti-counterfeiting equipment is relatively low. Although this is conducive to the promotion of anti-counterfeiting technology on a large scale, the cost of counterfeiting is also low and the anti-counterfeiting effect is not good. Traditional anti-counterfeiting technology has the following problems:
The technical content is not high and it is easy to be imitated. For example, after a new visual anti-counterfeiting mark is on the market, a large number of imitations will usually appear after 3 to 6 months;
The anti-counterfeit label is not stain-proof, once it is stained, it cannot be distinguished;
Using telephone code anti-counterfeiting, as long as the correct anti-counterfeiting number is forged, the anti-counterfeiting telephone system can be deceived.
The current problem of anti-counterfeiting technology that is easy to be copied has severely disrupted the legitimate market competition mechanism and brought huge losses to regular manufacturers and consumers. The market urgently needs anti-counterfeiting technologies and products with high technological content and effective market monitoring. RFID technology has exactly this advantage. It can effectively improve the supply chain of products and solve problems such as product forgery.
RFID is an automatic identification technology that has emerged from the 1990s and gradually matures. It uses radio frequency for non-contact two-way communication. Since the label system requires special equipment, the cost and difficulty of imitation and copying by counterfeiters are extremely high.
RFID anti-counterfeiting tags currently have two types: unique ID tags and destructive tags.
The unique ID label refers to a globally unique identification code that is set when the product leaves the factory. Once the identification code is set, it cannot be changed and uses an encryption algorithm. Its advantage is that the label is encrypted design, and each product has only one unique anti-counterfeiting code for life, the difficulty of forging the label is very high; because the card reader is also encrypted design, it must be the correct label and the correct reader. Deciphering the product information also increases the difficulty of counterfeiting. The disadvantage is that criminals may recycle and reuse the labels on the packaging.
Destructive labeling means that when consumers open the product packaging, the label is automatically damaged, which solves the problem that the label may be recycled. For example, in alcoholic products, a wine bottle cap with an RFID chip is used. When the consumer unscrews the wine bottle cap, the tag chip and the antenna on the bottle cap are broken, and the RFID tag becomes invalid immediately. Destructive label technology solves the problem of labels being recycled and reused.
According to different types of goods, you can choose a suitable anti-counterfeiting method. For products with high anti-counterfeiting requirements, you can combine the two methods.
In addition, a logistics and supply chain management system based on RFID technology can be established. Through this system, the entire process of production, storage, sales and delivery of each product can be recorded, and information such as output and sales can be automatically counted. While achieving the anti-counterfeiting effect, it can realize the informatization of management.
RFID-based ticket anti-counterfeiting system can bring many benefits to enterprises:
Prevent counterfeit performance tickets from flowing into the sales market
Through RFID anti-counterfeiting technology, counterfeit tickets are prevented from flowing into the sales market, and the economic and reputation losses caused to the audience and the organizer are avoided.
Control the quality of anti-counterfeit tickets
Through the entire tracking collection of the RFID system, comprehensive tracking and collection of ticket-related information can promptly discover ticket sales problems and timely feedback the information to the decision-making department, helping the organizer to comprehensively improve ticket sales channels.
Strengthen the control and management of the market
Through the collection and feedback of product sales information, the divisional and hierarchical management of ticket sellers has been realized, and the healthy and orderly development of the market has been ensured.
Improve the timeliness of business decisions
Provide the organizer with timely, complete and accurate ticket sales data, provide the organizer with a basis for decision-making, and enable the organizer to take the lead in the ever-changing fierce competition.
RFID technology breaks through the limitations of traditional anti-counterfeiting technology. It has the characteristics of long life, anti-fouling, fast reading speed, difficult to imitate, safe and reliable, and can effectively curb the trend of counterfeiting. With the further maturity of RFID technology and its further reduction in production costs, more sponsors will use RFID, and RFID is promising in the field of product circulation.
Guangzhou Fuqiao Electronic Technology Co., Ltd.
Wang Bin (Manager)
E-mail:[email protected]
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