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As China’s top, most representative, and largest-selling liquor brand, Wuliangye has always been the primary target of counterfeiting crimes. Therefore, Wuliangye Group’s emphasis and investment in brand protection have greatly exceeded its peers. Relying on Wuliangye’s industry influence, its anti-counterfeiting project has always played an important role in demonstrating and guiding the industry, and it is the vane of famous wine anti-counterfeiting technology.
In the National Informatization Development Strategy 2006-2020 and the National Medium and Long-term Science and Technology Development Plan (2006-2020) promulgated by the state, the Chinese Radio Frequency Identification (RFIDUnder the vigorous promotion of policies such as the “Technical Policy White Paper” and the “Eleventh Five-Year Development Plan for Sichuan Electronic Information Industry” issued by Sichuan Province, in order to meet the functional requirements of Wuliangye’s high-end products for RFID tags and the application functions of RFID management systems Demand, this project was started in early 2008, and was gradually put into use in November 2009.
In the early stage of the project, the high-end brand of Wuliangye adopts RFID anti-counterfeiting labels, with an annual consumption of more than 20 million; more than 800 sets of multi-functional RFID query identifiers will be launched in the same period; more than 2,000 sets of RFID query equipment and handheld query equipment for specialty stores ; The project invested about 200 million yuan to build a complete RFID overall solution platform.
1. Project goals and application functions
Through the implementation of the project, build a complete Wuliangye wine RFID anti-counterfeiting and traceability management system, and establish domestic demonstration applications of RFID technology in food anti-counterfeiting, including design and manufacturing, label packaging, packaging production, warehouse storage, logistics and sales, consumption, and public platforms. A complete set of anti-counterfeiting technologies, tools and methods for verification, complaint and counterfeiting, etc., gradually improve the main functions of RFID technology in food anti-counterfeiting and traceability management, and gradually form industry application standards, which will be the next stage of RFID anti-counterfeiting in my country’s commodity circulation market. The application finds a feasible way. From a technical point of view, anti-counterfeiting and counterfeiting are opposites. From the perspective of anti-counterfeiting, through technological upgrades, counterfeiters will always find loopholes. During the upgrade, there will be a steady stream of new counterfeiters attacking the system, so continuous upgrades are required. The process of replacement.
Therefore, anti-counterfeiting technology needs to be continuously upgraded and improved; another requirement is the traceability of goods. The ultimate purpose of the application of ERP is to better serve the enterprise management, from production, quality control, warehousing and logistics to the final sales market circulation. In a series of links, each link must be added to point control to realize logistics management and configuration management of all resources.
This project is based on the concept of innovative service applications, driving the RFID industry, and creating new industrial values, with RFID anti-counterfeiting and traceability management as the goal; RFID electronic tag design, scale production and technical services as the basis; RFID reading and writing equipment, application systems and System integration is the key; establish norms and models in the food industry to promote the rapid development of the RFID industry.
The application functions of the project design are as follows: RFID tag anti-counterfeiting and product traceability; production management; warehousing and logistics management; sales management (anti-counterfeiting and anti-channeling management); auxiliary decision-making, etc.
2. Brief description of part of the project
A. RFID anti-counterfeiting label
The ultra-high frequency electronic tag with multiple patented technologies has the characteristics of global unique code, digital signature, anti-transfer, anti-copying, etc.; the metal antenna production and processing technology using fragile paper base material not only guarantees the high reading and writing performance of the tag Requirements, and can meet the anti-transfer characteristics and the economic requirements of large-scale production;
B. Workshop and warehouse information collection system
●System introduction
The RFID collection system optimizes and improves the overall operation process of the packaging workshop, warehousing and logistics links, and makes the operation of the packaging line and product storage and circulation more precise, standardized, data-based and modern, and the pass rate of the electronic label data collection is maintained at 99.5% or more.
●Application field
The production line, product warehousing, logistics and other fields can be divided into four parts. Electronic tags, tags are packaged and produced by RFID production lines; information collection, data collection on the packaging line; circulation identification, distributed throughout the country Branches, RFID reader devices, identify products in the circulation link; reading and verification involve a large number of reader devices to read and verify data, and an independent data center in the background supports All data write, read, query, verify, access and support data mining.
●System realization function
1) Provide the product attribute information of each bottle of wine and the business operation information of production, warehousing, and circulation to the upper application system, including label verification result information, single product logistics information, box logistics information, system error statistical information, and so on.
2) Real-time upload of product information, production and other business operation information network, and local backup storage of important data.
3) The generation and maintenance of logistics code information, the association with the unique code of the label; the processing of single product logistics information and box logistics information.
4) Complete system management and configuration functions.
C. RFID electronic tag anti-counterfeiting query machine
Query intelligent multi-function identification equipment for food (liquor) RFID anti-counterfeiting information. It is accurate, convenient, powerful, beautiful, and suitable for various public places such as specialty stores, shopping malls, and supermarkets.
Main functions: read RFID tag information; product RFID anti-counterfeiting query; digital signature verification; product warehousing management; logistics information query; product promotion advertisement playback, etc.
D. Handheld RFID scanner
The handheld RFID scanner is a multi-functional handheld reading and writing device that integrates RFID reading and writing and bar code readers. It has the characteristics of convenient portability, rapid reading and writing, and high accuracy.
Product warehousing management; RFID electronic tag identification. Main functions: read RFID tag and bar code information; anti-counterfeiting query and authentication of data in RFID tag.
E. Gift RFID reading and writing equipment for terminal consumption
The gift-style RFID anti-counterfeiting identifier is a multi-function reading and writing device that integrates RFID reading and writing, other audio functions, lighting and other functions. It has the characteristics of convenient carrying, complete functions, beautiful and compact appearance, and high data reading accuracy.
The multifunctional RFID anti-counterfeiting identification card reader is easy to use and easy to carry. It can identify the product information in the anti-counterfeiting label and is widely used by end consumers for inquiries.
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