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1. Project background
In recent years, there have been frequent chaos in the market such as sky-high tea, cottage tea, shoddy tea, and old mixed with new. At the same time, due to the lack of authoritative industry experts and strict certification standards, it is difficult for consumers to defend their rights. Constrained by the wide variety of Chinese tea and its distinctive geographical features, it is difficult to establish a unified judgment standard. Driven by huge profits, lawbreakers still resort to various methods to counterfeit and sell fakes. Counterfeit and inferior tea flows into the market, and consumers become the most direct victims. They usually buy inferior tea at a high price. For well-known tea manufacturers, counterfeit and inferior tea will affect the reputation of the company on the one hand, and on the other. It will also have a certain impact on the company’s sales.
Aiming at the current anti-counterfeiting status of tea manufacturers, Shengma Technology has created an anti-counterfeiting solution based on NFC technology for tea manufacturers to ensure that each box of tea has a unique “ID card”—NFC anti-counterfeiting label. NFC-enabled android phones can check the authenticity of tea leaves. At present, both Remy Martin and Moutai adopt NFC anti-counterfeiting technology.
Two, program introduction
The NFC anti-counterfeiting query system developed by Shengma Technology is a new generation of IoT anti-counterfeiting third-party platform integrating cloud computing, cloud storage, NFC, and mobile Internet. Shengma NFC anti-counterfeiting query system is mainly composed of 4 parts: NFC anti-counterfeiting tags, NFC readers, data centers, and mobile apps.
1. NFC anti-counterfeiting tags, each tag has a globally unique chip serial number and cannot be copied. The NFC anti-counterfeiting label is affixed to the seal of the tea package to prevent transfer, and it will be destroyed after use;
2. NFC reader, tea manufacturer customers log in to the PC terminal to operate the background, connect to the NFC reader, and write the relevant information of the tea into the NFC anti-counterfeiting label;
3. The data center stores all kinds of product information. When the authenticity of the product is inquired through the mobile phone APP, the product information in the NFC anti-counterfeiting tag can be read;
4. The mobile phone APP, as the channel connecting the data center and the NFC anti-counterfeiting label, gives the end consumer a brand-new anti-counterfeiting inquiry experience: open the Shengma NFC anti-counterfeiting inquiry APP on the mobile phone (android mobile phone with NFC function), connect to the network, and close to the sticker NFC anti-counterfeit label tea, you can immediately know the authenticity of the tea.
Flow chart of Shengma NFC anti-counterfeiting query system:
Three, program advantages
1. The uniqueness of NFC anti-counterfeiting tags. Every NFC anti-counterfeiting label provided by Shengma Technology for customers has a globally unique serial number, and the information written on the label adopts advanced dynamic digital encryption technology, and the label information cannot be copied. In addition, the NFC anti-counterfeiting label is made of fragile materials to ensure that the label cannot be transferred;
2. Convenient anti-counterfeiting query. The anti-counterfeiting query system based on NFC technology makes the anti-counterfeiting query more convenient: place the android phone with NFC function close to the NFC anti-counterfeit label on the tea (the phone is connected to the Internet), and the authenticity information of the tea can be displayed on the phone;
3. NFC anti-counterfeiting tags can carry rich information. In addition to verifying the authenticity of the tea, it can also read other related information about the tea: the information of the tea manufacturer, the date of production, the place of production, and the specifications.
Fourth, the value of the program
1. The NFC anti-counterfeiting query system provided by Shengma Technology for tea manufacturers adopts advanced dynamic digital encryption technology, so that counterfeiters have no place to copy, which can effectively protect the intellectual property rights and brand building of tea manufacturers;
2. The NFC anti-counterfeiting solution provided by Shengma Technology for tea manufacturers can not only solve the problem of anti-counterfeiting for them, but also display a wealth of product information on the APP side, which enhances the stickiness between consumers and tea manufacturers;
3. By combining NFC technology with anti-counterfeiting and mobile Internet, Shengma Technology provides consumers with a brand-new anti-counterfeiting inquiry experience and obtains more secure anti-counterfeiting information. Advanced NFC anti-counterfeiting technology better protects the rights and interests of consumers, allowing them to purchase authentic products with greater confidence.
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