Ticket anti-counterfeiting digital watermark printing anti-counterfeiting technology solution
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1. Olympic tickets and digital watermark high-tech anti-counterfeiting
The century-old Olympics will be held for the first time in 2008 in China, the largest developing country in the world. This is a grand event for the Chinese nation. The people of the whole country must seize the opportunity of the Olympics, take advantage of the momentum, promote economic development, accelerate the pace of building a well-off society in an all-round way, and enhance China’s political and economic status on the international stage. With the theme of “New Beijing, New Olympics” and the concept of “Green Olympics, High-tech Olympics and Humanistic Olympics” for the Beijing Olympics, Liu Qi, Chairman of the Beijing Olympic Organizing Committee, emphasized that the “High-tech Olympics” is to host a “high-level and distinctive” Olympics. An important guarantee for the implementation of the “Green Olympics, Humanistic Olympics” is an important support.
The 2008 Beijing Olympic Games ticket revenue accounted for about 8% to 10% of the total Olympic revenue. The number of tickets printed for the 2008 Beijing Olympic Games was more than 7 million, and there were 240 pricing schemes. The lowest price for Olympic tickets was 30 yuan and the highest The price is 1,000 yuan. Among them, the lowest price for the preliminaries is 30 yuan and the highest is 300 yuan; the lowest price for the finals is 60 yuan, and the highest price is 1,000 yuan. The lowest price for the opening ceremony of the Olympic Games is 200 yuan and the highest is 5000 yuan; the lowest price for the closing ceremony is 150 yuan and the highest price is 3000 yuan.
Olympic tickets are not only a voucher for entering and exiting sports venues, but also have a special collection value in the collectibles market. Therefore, the host countries of the previous Olympic Games have made every effort to design and print the tickets to make the square inch show the profoundness of the host country. The essence of culture, the style of the timeless and magnificent era. In view of the occurrence of counterfeit tickets in previous Olympics, which affected the economic interests of the host country and collectors, in order to prevent such risks, the Beijing Olympics decided to adopt high-tech anti-counterfeiting technology in the design and production of tickets.
The use of anti-counterfeiting technology on more than 7 million exquisite tickets must not only fully reflect the art collection value of the tickets, but also reduce the cost of anti-counterfeiting, and also ensure that tens of thousands of visitors to the competition quickly enter and exit the ticket gate. We believe that digital watermark printing anti-counterfeiting technology is the only feasible application solution that is the most advanced, reliable, and cost-effective. The use of digital watermark printing anti-counterfeiting technology for Olympic tickets does not affect their artistic style, does not increase printing difficulty and printing cost, ticket identification and detection are fast and accurate, and the anti-counterfeiting technology is high.
At present, several domestic and foreign companies have recommended a variety of anti-counterfeiting technologies for tickets to the Beijing Olympic Games. Digital watermarking and RFID will become the preferred technologies for anti-counterfeiting of Beijing Olympic tickets. The digital watermark anti-counterfeiting system has lower cost and higher security than RFID identification technology.
According to the demand for anti-counterfeiting of Olympic tickets, we suggest that China National Defense Technology Association recommend to the Beijing Olympic Organizing Committee a digital watermark printing anti-counterfeiting technology with complete independent intellectual property rights in China. Digital watermark printing anti-counterfeiting technology does not affect the visual image of Olympic tickets. It can maximize the space for ticket design experts to give full play to their creative talents. At the same time, it has the world’s most advanced, safest and highest level of anti-counterfeiting standards, showing China 5000 to the world Years of splendid civilization history and high-tech achievements.
Olympic tickets can choose the main and auxiliary styles. The main and auxiliary styles carry a large amount of information and are flexible in functional zoning. We recommend that the main page of Olympic tickets is used to express the national spirit of the host country of the Olympic Games, focusing on collection; the secondary page records information such as ticket prices and attendance notes, focusing on the verification function. Both the main and the deputy associates use digital watermark printing anti-counterfeiting technology for the highest level of anti-counterfeiting to ensure the safety of the Olympic Games. The use of digital watermark printing anti-counterfeiting technology for Olympic tickets can ensure that Olympic ticket samples will be released for pre-sale (especially overseas pre-sale) according to the Olympic market development plan, without worrying about counterfeiting. In order to meet the real-name system requirements for Olympic tickets, dynamic barcodes that can be printed and produced on-site can be added to the vice link. Although the barcode does not have the anti-counterfeiting function, it can carry the personal information of the Olympic ticket purchaser. The digital watermark printing anti-counterfeiting technology does not change the printing process, does not increase the printing cost, does not require the thickness of the printing medium, and can be prefabricated in batches, plus on-site single-piece printing production, convenient and flexible dynamic bar code technology, which not only promotes digital watermark printing anti-counterfeiting The high level of technical anti-counterfeiting overcomes the complex weakness of the digital watermark key replacement procedure. This constitutes a three-dimensional multiple anti-counterfeiting system for Olympic tickets, ensuring the realization of the Olympic safety goals in all aspects.
2. Maintaining the order of the socialist market economy and cracking down on illegal and criminal activities in the manufacture and sale of counterfeit and shoddy goods
According to relevant statistics, the manufacture and sale of counterfeit products worldwide has become the second largest public hazard after drug trafficking. Every year, the world’s counterfeiting of various high-end brand-name products and forged tickets cause losses of 100 billion to the world economy and industry. A lot of dollars. In the international market, there have been more than 2,000 major counterfeit and inferior commodity incidents recorded in just five years. What’s more worrying is that in the fields of medicine, food, tobacco and alcohol, and beverages, counterfeit packaging is more rampant and often makes people unable to guard against it. Not only causes economic losses, but also directly endangers people’s health and lives.
This is also true in my country. As our country is in the process of transitioning from a planned economy to a market economy, while the relevant national legislation and implementation rules are still being perfected and perfected, the ethical concepts of honesty and law-abiding by operators have not yet been fully formed. Therefore, in the current economic environment, my country’s counterfeiting and sales activities appear to be particularly rampant. These counterfeiters are driven by value-added interests to disregard national laws and regulations, trample on people’s lives and property in a frenzied manner, and collude with criminals at home and abroad. Focusing on high-tax and profitable commodities such as famous cigarettes, famous wines, medicines, and cosmetics, organized and industrialized large-scale production of counterfeit and shoddy commodities, impacting brand-name genuine commodity manufacturers, and causing heavy losses to the country and enterprises. According to a survey report published by the Foreign Economic Research Department of the Development Research Center of the State Council, the total value of domestic counterfeit goods in 2001 was between 160 and 200 billion yuan, causing tax losses between 27.5 and 34.5 billion yuan. Counterfeit products severely disrupt the order of the market economy, affect consumer confidence, undermine the establishment of a commodity credit system, damage the reputation of enterprises and brands, and squeeze the domestic and foreign markets of enterprises, resulting in loss of profits.
The European Union issued a joint declaration by the customs of twenty-five countries at its headquarters in Brussels, stating that a total of 500 tons of counterfeit goods from China were intercepted during large-scale inspections of counterfeit goods from China. According to information released by the European Union, 70% of the counterfeit goods currently circulating in the European Union come from China.
On November 11, 2003, officials of the World Health Organization and representatives of China, Vietnam, Cambodia, Laos, Myanmar and Thailand launched an action plan in Hanoi, the capital of Vietnam, aimed at combating the production and sale of counterfeit and inferior antibiotics and the treatment of pneumonia, Medicines for diseases such as malaria and AIDS.
According to US Customs statistics, 66% of counterfeit products seized at US ports in 2003 came from China. U.S. Deputy Secretary of Commerce Grant said that the biggest infringers in the U.S. market are still illegal businessmen in China, and he hopes that China will step up its crackdown.
Mr. Peter M. Robinson, Chairman of the American International Chamber of Commerce, emphasized that the vision of anti-counterfeiting and piracy should be expanded to a global scale. He pointed out that in recent years, the proportion of counterfeit products in international trade has always been increasing, and suspected crimes have become more and more rampant. Countries in the world must see the seriousness of this problem, so as to establish solutions to more fundamental problems. Base.
In order to protect the legitimate rights and interests of consumers and enterprises, maintain the order of the socialist market economy, and promote reform and opening up and the healthy development of the national economy, the State Council issued a decision in November 2000 to launch a powerful and effective crackdown nationwide. Notice on the Joint Action of the Illegal and Criminal Activities of Manufacturing and Selling Counterfeit and Inferior Commodities. The notice pointed out that in recent years, certain achievements have been made in combating illegal and criminal activities in the manufacture and sale of counterfeit and shoddy goods, which has effectively promoted the sustained, rapid and healthy development of the Chinese economy. However, the illegal and criminal activities of manufacturing and selling counterfeit and inferior goods have not been fundamentally effectively curbed, and the problem of large-scale manufacturing and selling of counterfeit products has become more and more prominent. The rampant counterfeit and inferior goods have seriously harmed the interests of the country and the people, endangered people’s lives and property safety, violated the legitimate rights and interests of consumers and enterprises, interfered with the order of the socialist market economy, and damaged my country’s international image. The notice requires that we must stand at the height of the overall situation of reform, opening up and modernization, stand at the height of the rule of law and build a socialist country under the rule of law, and severely crack down on illegal and criminal activities in the production and sale of counterfeit and shoddy goods.
The Ministry of Public Security also issued a notice at the same time requesting local public security agencies to strengthen their work in cracking down on the crime of manufacturing and selling counterfeit and shoddy goods, and concentrate their efforts on the detection of major cases, the investigation of key criminals, and the “protective umbrella.” The Ministry of Public Security pointed out that the situation facing the work of cracking down on the production and sale of counterfeit and shoddy goods is still not optimistic, and the task is very arduous. Local public security organs must put anti-counterfeiting work in a more prominent position, effectively strengthen organization and leadership, and increase work efforts to achieve greater results.
Promoting the use of new and advanced anti-counterfeiting technologies is an important means to curb the creation of fake economic crimes. The advanced anti-counterfeiting technology must first be unique, so that the corresponding technology cannot be obtained from other places; furthermore, it is required that the technology is difficult to forge. For users of important anti-counterfeiting products, it is also necessary to combine a number of advanced and high-performance technologies to achieve more effective anti-counterfeiting purposes.
Three, digital watermark
Digital watermarking technology is a cutting-edge research topic that has emerged in the international information security community in recent years, and it is an information hiding technology that is very close to practical applications. It is closely related to information security, information hiding, and data encryption. Digital watermarking is the use of a certain algorithm to hide a mark (watermark) with a specific meaning in digital products such as images, sounds, documents, books, videos, etc., to achieve the purpose of concealing the existence of information and to prove rights and interests The owner’s ownership of his work is used as evidence for identification and prosecution of illegal infringements. At the same time, the integrity and reliability of digital information is ensured through the detection and analysis of watermarks, thus becoming an effective means of intellectual property protection and digital multimedia anti-counterfeiting. The fields of property rights protection, confidential communication and content authentication all have a wide range of application value.
Digital watermarking is theoretically based on Wavelet Analysis, which has developed rapidly in recent years. Digital watermarking technology has the characteristics of strong robustness, imperceptibility, security of hidden locations, unambiguity and computational effectiveness. The digital watermarking system is divided into two parts, embedding and extracting, and each part is composed of corresponding software and hardware.
Embedded part
Extract part
This form of composition effectively improves the level of anti-counterfeiting technology and greatly increases the difficulty of counterfeiting by counterfeiters. Its characteristics are as follows:
(1) The digital watermark as the identification mark is hidden in the printed matter in a visually invisible form. Under natural light or artificial light source, the naked eye cannot distinguish whether the printed matter is added with a digital watermark mark and does not affect the printed matter that needs to be protected (watermark mask) ) The original visual image can only be distinguished by a computer or computerized specific machine-readable equipment.
(2) The watermark hidden in the printed matter is not only random, but the position can also be set arbitrarily, so it has multiple anti-counterfeiting effects on the printed matter.
(3) The watermark hidden in the printed matter does not change with the location of the printed matter, the person who handles it, and the time. There is no possibility of leaking or spreading in the above links.
(4) The embedding of digital watermarks in printed matter does not change the appearance characteristics of the original printed matter, does not have special requirements for the current printing equipment, does not need to change the printing materials, and does not increase the printing cost.
According to the development trend of modern anti-counterfeiting technology, the detection method of digital watermark in printed matter adopts machine-readable recognizer with DSP chip and random access memory. This high-performance machine readable recognizer has the characteristics of easy mass production, good product consistency, low cost, simple and reliable operation and use, fast running of software programs for judging the authenticity of products, good safety, and quick upgrade and update.
Fourth, the core technology of digital watermarking
1. Digital watermark generation and hiding algorithm based on wavelet algorithm: using wavelet algorithm, the spatial domain data of the digital image is converted into corresponding wavelet domain coefficients through discrete wavelet transform (DWT), and it is processed according to the type of information to be hidden Appropriate coding and deformation, and then according to the size of the hidden information and the corresponding security goals, select the square frequency domain coefficient sequence. Finally, the frequency domain coefficients of the digital image are converted into spatial domain data through inverse transformation.
2. Watermark anti-copy technology: When the counterfeiter obtains the printed package containing the digital watermark, he will definitely try to copy it (such as using a high-precision digital scanner). In order to prevent the digital watermark information from being copied, the digital watermark embedding software is hiding the watermark information. Using the chromatographic equivalent given algorithm, this method can ensure that the counterfeiter cannot avoid changing the chromatographic equivalent when adjusting the color of the original image to meet the technological requirements, which fundamentally guarantees that the watermark will not be copied.
3. Anti-attenuation technology: From digital image to printed matter, it has to go through multiple processes such as plate making and printing. The characteristics of digital watermark must be attenuated in each process. In order to ensure that the digital watermark has sufficient signal strength on the final printed matter, The digital watermark embedding software fully considers sufficient signal strength when generating watermark information to ensure that the signal strength (robustness) can still be reliably machine-readable after multiple processes.
4. Machine-readable digital watermark inspection: The machine-readable digital watermark inspection can eliminate the uncertainty of human factors, increase the inspection speed, and enhance the security of hidden information (watermark) identification. It can be used with RFID, ultraviolet, magnetic stripe, etc. There are mature anti-counterfeiting inspection equipment to form a multi-dimensional anti-counterfeiting system to improve the comprehensive security level.
To develop a low-cost, industrialized and mass-produced digital watermark inspection machine-readable device like a currency detector. The machine-readable device should use an embedded operating system (Vix/Vox), a DSP chip as the core processor, and a camera. And area array CMOS (CCD) devices are image sensors, which constitute a digital anti-counterfeiting detection device that is easy to carry and move, AC and DC, can be networked, and software can be quickly upgraded.
Sixth, digital watermark printing anti-counterfeiting technology
Counterfeiting has existed since ancient times, and anti-counterfeiting is as old as human civilization. Many anti-counterfeiting methods have borrowed the results of printing technology, and played an important role in anti-counterfeiting and anti-counterfeiting. However, subsequent counterfeiters also use relevant technical methods to engage in counterfeiting activities. Looking only at the counterfeiting technology related to printing technology, criminal activities such as counterfeiting currency, securities, documents, documents, certificates, credit cards, contracts, trademarks, logos, packaging, stamps, famous paintings and calligraphy, precious stamps, stamps, etc. have been widespread All over the world, in our country, it has been repeatedly banned. According to statistics, 2 billion US dollars are forged every year, the Bank of America loses 2 billion by fake credit cards, and 3 million fake passports are used in the world. In our country, from 1987 to 1996, the customs seized smuggling cases worth RMB 27.7 billion. In 1996 alone, the Kowloon Customs identified 203 fake import declarations for the Guangzhou and Shenzhen Administrations of Foreign Exchange, and found that they had defrauded the state of US$700 million in foreign exchange. The main methods of their crimes were to produce fake documents, fake approval documents, and fake stamps. As for those individuals or dens that specialize in producing and selling fake ID cards, driver’s licenses, academic certificates and other documents all over the country, it is even more popular. Faced with such rampant counterfeiting momentum, we need to apply the latest scientific research results such as computers, communications, optics, chemistry, electromagnetics, and spectroscopy to printing anti-counterfeiting technology to improve the level of printing anti-counterfeiting technology.
According to the prediction of the China National Anti-counterfeiting Technology Association, in the next few years, the market for anti-counterfeiting products will exceed 30 billion yuan each year. Excluding traditional anti-counterfeiting inks, and anti-counterfeiting areas such as telephone anti-counterfeiting and online electronic authentication based on Internet technology, the anti-counterfeiting expenditure for labels and materials will be around 7.5 billion yuan. Digital watermarking has opened up a new way of information security. Its imperceptible concealment and the ability to resist various attacks can realize the integrity protection and tampering identification of digital products, and it can also be used for digital anti-counterfeiting. Digital watermarking will surely become one of the core technical measures for copyright protection and authenticity verification of digital works, and it will play an irreplaceable role in e-commerce transactions. With the rapid development of the market economy today, this is undoubtedly a good solution for companies and creators of digital product infringements that are in danger of serious damage to their corporate image and economic interests. Digital watermarking and its application technology not only provide a breakthrough information security protection method, but also occupy an important position in digital anti-counterfeiting, which is of great benefit to maintaining the national economic order.
The use of digital watermarks in the field of printing anti-counterfeiting effectively overcomes the disadvantages of many current anti-counterfeiting technologies that are low in technology, slow upgrades, and poor randomness, and completely updated the traditional concept of printing anti-counterfeiting. The anti-counterfeiting of digital watermark printing particularly highlights the uniqueness and non-imitability of anti-counterfeiting, with high confidentiality and randomness, and does not change the visual image of the original printed matter, does not change the mature printing process, does not change the printing materials and equipment, and does not increase the printing Cost characteristics.
7. Application prospect of digital watermark printing anti-counterfeiting system
The digital watermark printing anti-counterfeiting system has extremely broad application prospects, and can be widely used in the outer packaging of high-value commodities such as various certificates, securities, and famous cigarettes, famous wines, and valuable drugs. Take the tobacco industry as an example. In order to maintain the reputation of Mingyan Hongta Mountain, the famous Hongta Group spends as much as 400 million yuan in combating counterfeiting. According to the statistics of the China Tobacco Monopoly Administration, the output value of cigarette packs in my country is as high as 15 billion yuan each year. In the printing of cigarette packs, the cost of anti-counterfeiting is 3%-5% on average. This calculation is only used in the tobacco industry for digital watermarking. The market space of the company is 450 to 750 million yuan per year. At present, the railway department needs to print more than 1 billion passenger tickets every year. The printing cost of each ticket is 0.04 yuan (4 kinds of anti-counterfeiting technologies are selected). Coupled with the application of other industries (such as the wine industry), the market space will not be less than 2 billion yuan per year. With the popularization and use of machine-readable equipment, the market sales space of digital watermark anti-counterfeiting systems will be more substantial.
According to the “Analysis and Prospects of China’s Cultural Industry Situation from 2004 to 2005”, China’s total cultural and entertainment consumption in 2004 reached 700 billion yuan, and the anti-counterfeiting expenditure for cultural and sports event ticket printing was 120 million yuan per year. In 2004 alone, there were more than 1,700 performances in Beijing’s performance market with nearly 500,000 spectators. Box office revenue exceeded 500 million yuan, ticket printing costs exceeded 2 million yuan, and Shanghai performance revenue exceeded 500 million yuan. According to Beijing Daily’s “Top Ten Features of Beijing’s Performance Market in 2004”, feature 9: Ticket prices continue to be high and non-refundable. Ticket prices for performances are generally around 1,500 yuan, and the lowest is more than 100 yuan. Feature 10: The trend of counterfeit tickets has been repeatedly banned. The ticketing company has adopted 7 anti-counterfeiting measures on a ticket, but it is still unable to prevent the proliferation of counterfeit tickets. Therefore, the use of advanced digital watermarking technology to replace traditional anti-counterfeiting technology is the direction of development.
In my country, researchers from relevant departments are stepping up the research work on anti-counterfeiting technology of digital watermark printing. For example, Dalian University of Technology has achieved fruitful research results in anti-counterfeiting technology of digital watermark printing. This technology of Dalian University of Technology can add digital watermarks to printed images, and can automatically detect digital watermarks in printed images through scanners and special software. This technology is suitable for many types of printers and scanners.
The digital watermarking technology developed by Sichuan Lianxun Technology Co., Ltd. has sold 1.41 million tickets at the Sixth China Flower Expo held in 2005, and Sichuan Province issued 10 million Shenji to promote giant pandas as the mascot of the 2008 Beijing Olympic Games. Postcards and tickets for the Sixth International Western Expo in China have been successfully used, creating a precedent for the use of digital watermark printing anti-counterfeiting technology in large-scale exhibitions in the world.
The development direction of the industrial application of digital watermark printing anti-counterfeiting technology is for the anti-counterfeiting of banknotes and checks (see “Wavelet Analysis and Application” for anti-counterfeiting of printed matter and anti-counterfeiting of e-commerce bills). According to the People’s Bank of China, more than 4 billion counterfeit currency was collected from 2004 to 2005. Therefore, the use of digital watermarking technology with independent intellectual property rights in the country to prevent counterfeiting of national banknotes is the highest goal of the industrialization of digital watermarking technology.
According to estimates by officials of the Bureau of International Exhibitions, the number of visitors to the World Exposition to be held in Shanghai, China in 2010 may exceed 70 million, which is another great opportunity for the application of anti-counterfeiting technology in digital watermark printing.
8. Independent innovation and development of my country’s digital watermarking technology
Independent innovation is an important support for improving the national competitiveness and anti-risk ability of my country’s economy. The development of digital watermarking technology to seize the strategic commanding heights of information technology is of great significance for improving the international competitiveness of my country’s information industry, ensuring national information security, and safeguarding national strategic interests .
Judging from the existing public information, since digital watermarking technology is an emerging interdisciplinary subject, its research involves the fields of cryptography, image processing, pattern recognition, information analysis, theoretical mathematics, communications and computer science, and in academic theoretical research at home and abroad The scholars are at the same level, and they are even ahead of their foreign counterparts in terms of application.
To promote the industrialization of digital watermarking technology, we must learn from the development experience and lessons of RFID and WAPI, and we should take the road of market first and then standard. Avoid endless arguing over standards and miss the opportunity to advance industrialization. As a result, domestic technologies with independent intellectual property rights have been jointly blocked by foreign countries and the vast domestic market has been occupied by foreign companies once again.
In view of the broad application prospects of digital watermarking technology in intellectual property protection, bill and fast-moving consumer goods anti-counterfeiting, confidentiality, and subliminal low interception rate communications, in order to protect national security, transform economic growth mode, enhance my country’s core competitiveness, and promote my country’s independence The digital watermarking technology of intellectual property is developing rapidly. It is recommended to use digital watermarking anti-counterfeiting technology on the tickets of the 2008 Beijing Olympic Games held in Beijing, to establish a new digital watermarking technology standard in the world, and to demonstrate China’s independent innovation ability and protection knowledge in the high-tech field The determination of property rights.
General Secretary Hu Jintao emphasized: Accelerate the pace of independent innovation, strengthen the country’s core competitiveness, drive my country’s social productivity to achieve a qualitative leap, and strive to win and maintain the initiative in development in the fierce international competition. The successful application of digital watermarking technology in the Beijing Olympics will promote my country’s mastery of core technologies in key areas related to the lifeline of the national economy and national security, create a new information security industry with China’s complete independent intellectual property rights, and promote the development of my country’s information security technology into the world Go ahead and enhance my country’s competitiveness and voice in the field of information security technology, enhance the stamina of my country’s sustainable development of science and technology and economy, and accelerate the realization of my country’s national strategy of independent innovation.
For the successful hosting of the 2008 Beijing Olympics, we decided to sponsor the Beijing Olympics ticket digital watermark printing anti-counterfeiting technology system, as a corporate citizen supported by the National Science and Technology Innovation Fund and with a sense of responsibility for strengthening the country and enriching the people, in order to express our support for us Thanks to independent innovation and development of an information security protection system with China’s independent intellectual property rights, and promotion of the industrialization of digital watermarking technology applications.
Let us join hands to implement the scientific outlook on development, actively seize the precious opportunity of the successful hosting of the 2008 Beijing Olympics, make up our minds, dare to tackle key problems, work hard, catch up, stick to the path of independent innovation with Chinese characteristics, and continue to improve Original innovation ability, integrated innovation ability, and import, digestion, absorption and re-innovation ability under open conditions. Rigorously, down-to-earth, and tenaciously realize the major historical mission of improving independent innovation capabilities, and accelerate the construction of an innovative country.
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