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Preface
In recent years, with the rapid development of my country’s economy and urban construction, all walks of life have been vigorously developed. Market competition has intensified, and all walks of life are vigorously improving service quality to obtain more customers, especially high-quality heavyweight large customers, which is the focus of marketing services in all industries.
How to manage customers scientifically and efficiently under the new situation is very important. Using the RFID VIP customer relationship management system allows the account manager to obtain the information of the VIP customer at the moment the VIP customer enters the branch. Provide customers with unimaginable customer service with traditional technology, and provide customers with more humane, private, personal, and trustworthy services.
RFID radio frequency identification technology uses wireless radio frequency to carry out non-contact two-way data communication to identify targets. Compared with traditional identification methods, RFID technology does not require direct contact, no optical visibility, no manual intervention, and a long identification distance. Write concealment, you can complete the input and processing of information. And the operation is convenient and fast, which can well solve the problems existing in traditional cards. The RFID VIP customer management system has been rapidly developed and applied in the domestic banking, commerce, transportation, and entertainment industries.
1. The application status of RFID VIP customer relationship management at home and abroad
Radio frequency identification technology is developing rapidly abroad, and there are many types of radio frequency identification products. In North America, Europe, Oceania, Japan and the Asia-Pacific region. Radio frequency identification technology is widely used in many fields such as industrial automation, commercial automation, transportation control management, food safety traceability and animal management, freight and warehouse management, entrance and exit management. In business, the RFID VIP customer management system is used in:
VIP Passenger Airport VIP Reception Management System
VIP customer membership high-end leisure venue reception management
VIP customer reception management system for top brand specialty stores
Financial management VIP customer reception management system
etc……
In our country, radio frequency identification technology started relatively late, but it is currently being promoted and applied in all walks of life. In some domestic top brand stores, high-end clubs, airport VIP reception rooms, and banking financial systems, RFID VIP customer relationship management systems have gradually been applied. While improving the service level, while taking into account the VIP customers’ demands for personal privacy and confidentiality and the consumption habits of VIP customers, this service method is also highly recognized by VIP customers.
2. Basic composition and working principle of RFID system
The most basic RFID system consists of three parts: RFID electronic tags, readers, and antennas. The reader is used to read or write RFID electronic tag information, and the antenna plays a role in transmitting radio frequency signals between the RFID electronic tag and the reader. The RFlD system can also be connected to an external computer through the communication interface of the reader for data exchange, as shown in Figure 1.
As shown in Figure 1
The basic working process of the RFID system is: the reader sends a certain frequency of the radio frequency signal of the reader through the transmitting antenna. When the electronic tag enters the working area of the transmitting antenna, an induced current is generated. The electronic tag gains energy and is activated. The built-in transmitting antenna sends out; the system receiving antenna receives the carrier signal sent from the radio frequency card and transmits it to the reader through the antenna adjuster. The reader demodulates and decodes the received signal and then sends it to the background main system for related processing. The system judges the legitimacy of the card according to the logical operation, makes corresponding processing and control for different settings, and sends out instruction signals to control the action of the actuator.
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