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1. Application background
In the context of singing the song of the Internet of Things around the world, the application of RFID technology has begun to take off. From the initial expansion of access control and traffic card applications, this technology will appear in more fields.
The biggest market for RFID is still in the field of logistics management. However, with the advancement of technology, it will no longer be limited to warehouses and supermarkets, and RFID technology will be applied in many areas of life.
The Chuangsiyuan RFID member management system uses RFID technology to realize that guests can easily complete it with only one card at multiple consumption locations. Whether it is for merchants or customers, many unnecessary intermediate links are omitted, making customer consumption easier and more convenient.
2. System introduction
In order to better grasp the consumption habits of customers and guide the business behaviors of stores, it is very necessary to establish a CRM profile for each customer. In the retail industry, traditional CRM customer relationship management is mostly through membership card points redemption, discounts, and membership prices. In addition to traditional methods such as promotional short-terms, holiday greetings, etc., this system can also intelligently identify customers entering the store in addition to the above-mentioned functions. The customer’s membership card is equipped with an RFID electronic tag. A reader is installed at the entrance of the retail store. When the customer holding the membership card enters the retail store, the reader will automatically read the information on the customer’s membership card. Electronic tags, and at the same time transfer the information to the operating system of the store staff, the operating system automatically calls out the relevant information of the customer (through the analysis and mining of the customer’s historical consumption data, some indicators of the customer’s preference for red wine have been obtained) , The shopping guide can recommend some products in a targeted manner, so that customers feel that the recommended products are more in line with their own tastes, and thus get the customer’s approval.
3. System advantages
☆ Automatic identification of customer information: By introducing RFID tags into the senior member management system, Chuangsiyuan will truly achieve the humanized management of members. When a member enters the gate of the clubhouse, his identity information, consumption preferences, card The authorization level will be displayed in front of the service staff one by one, which will help the service staff provide customers with the most cordial and thoughtful service, and can realize the dual identification management requirements of vehicles and personnel on an RFID membership card.
☆ Points function, analyze the customer’s contribution: When a customer buys a product, they will get corresponding points. When businesses carry out activities, points can be used for discounts and other related preferential policies.
☆ Automatic settlement: A card is used to realize all project management of the consumption management of the entire system, which has both the function of electronic wallet and the function of identity recognition. The entire system shares a unified back-end database system. According to the consumption time, location, project, customer identity and other elements in this system, consumption within the scope of the club is realized.
Fourth, the system module
☆ Customer information management
☆ Collection management
☆ Points management
☆ Communication function of mass mailing
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