Video cards are used in catering, entertainment and other industry solutions
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The visual card solution realizes the unified management of customer information through the simplest operation method. The “visible” effect of the visual card enables customers to experience a distinctive feeling and a new visual impact.
Stimulate customers’ interest in holding cards, thereby increasing the use rate of cards.
Provide complete and effective solutions for companies to collect customer information.
Support a variety of business methods: VIP membership card, discount card, loyalty card, stored value card, frequency card.
“Membership card marketing” strategy for visual card and entertainment service industry.
As we all know, marketing is not a simple promotion, it is a scientific all-round promotion and communication based on the audience. For the entertainment and catering retail industry, the membership card used to be a life-saver that merchants love to promote. It gathers popularity and provides Personalized service (ONE TO ONE) for a period of time, card issuance has become popular among major merchants, but today, this kind of membership loyalty card that breaks credit rules because of individual merchants’ greed for temporary gains has become the most disdainful and spurned by consumers. promotion method.
The visual information copy card, as the name suggests, is a high-tech member loyalty card with a visual window, which is different from the original ordinary magnetic stripe loyalty card. Its biggest feature is that it is embedded with a special material on the surface of the card. In the window, the cardholder’s consumption date, consumption amount, accumulated points, stored value balance, store promotion and other information can be displayed in the window, and it is constantly updated with consumption, so that consumers can know their own situation at a glance, and can be based on consumption status , Refresh and alter. The previous shortcomings of “not seeing” information on the loyalty card have been completely resolved, so that consumers can have a “visible” right experience. But the ability of this card is far more than a brand-new high-tech gadget. Behind this card, a readable, memorable, and user-friendly design of customer relationship management is the mastermind behind the scenes. A “card marketing battle” is quietly starting.
New customers are another face of old customers
In terms of sales, we know that the cost of acquiring a new customer is often 10 times that of retaining an old customer, but our company needs the constant input of fresh blood to sustain profit growth. The struggle for new members is not a blind stand in the traditional sense. Issuing cards on the street is not a wanton promotion without a marketing plan. For the target audience, truly effective expansion of influence is the best strategy.
A golf newly opened, the consumption amount of 1,000 yuan was pre-set on the visual card, and then based on the audience analysis, the card was placed in golf magazines, fitness venues and major hotel DMs, and the amount of enjoyment was truly marked On the face of your card, promotional information is also displayed in the window. The ultra-thin technological card shape and stylish and bold design style highlight the personality style of the company. Just imagine, will you be excited when you get this card?
A hotel has 2,000 visual card members. Consumers who have visited in the past few days found that after swiping their cards, they have such a promotional message on their visual cards, “On August 8, our new store in Taiyuan Street opened a bargain. Customers can enjoy free VIP treatment for card consumption on the same day.” No large-scale publicity is required. On August 8th, all cardholders’ new friends and old friends gathered popularity for the new store. People who came by saw the crowded consumption scenes. Once you get started, you may be the next loyal customer!
Stimulate and stimulate again, visible benefit
In today’s flood of information, how many points are accumulated behind that kind of visual magnetic card? Although consumers knew it at the time, they would forget it afterwards. But scientific research shows that when people are constantly and consciously prompted that the limit of interest is about to be critical, people’s desire to consume will increase significantly. That is, the IT card is always in your wallet, you will see the points you spend every time, and you will be reminded constantly that when 1000 points can be exchanged for a diamond ring, you have accumulated 800 points, and then 200 points will be the shortest Strive for immediate consumption within time, this is “visible points, visible benefits”. After every purchase, the window card is always reminded “You can exchange for a limited edition diamond ring worth 10,000 yuan” with 200 points. After the points are completed, there are still upgrade points-“Glasses within reach, and 1,000 The point is yours, come on! “Consumption is stimulated invisibly, and it is given back to the merchants, which becomes a good profit recycling agent.
Greeting your old customers
Stimulating the continuous consumption of old customers can not only bring you basically 80% of your income, but also guarantee to bring new customers. This requires us to conduct an important analysis on the relationship management of our old customers. The CRM (Customer Management System) of Windows Card is all based on the target audience. We know the basic membership information when the Windows Card is issued and registered, but the most important thing about the CRM system is that it can accurately grasp recent consumer trends based on the card swiping situation. , Personal consumption amount analysis, annual, monthly, and weekly statistics, etc., according to the audience’s consumption habits for effective promotion and business adjustments, a CRM system and a fashionable transparent consumption behavior are enough to firmly grasp your consumption wealth.
Promotions are obvious temptations
As a portable consumer DM magazine, every time the consumer swipes the card, the merchant will print the information of the recent discount and promotion on the window card, and the consumer is in the process of holding the card.
Part of the case sample card–>
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