Video cards are used in fitness, beauty, and medical industry solutions
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At present, the field of beauty and hairdressing is a big market for the application of video card products at home and abroad. Merchants make full use of the personality and fashionable appearance of video cards to compete for consumer groups, especially young people. The visual card can be used as a point card, stored-value card, discount card, VIP card and other functions in consumption. It can collect each consumption points, accumulated points, consumption amount, remaining amount, activity information and basic customer information in a timely manner. Displayed on the card surface not only allows customers to consume clearly, but also attracts customers to consume again.
At present, we have put forward the following recommendations for the implementation of the visual membership card program for the “beauty industry”:
(1) Apply for a card: (choose one of A or B)
A Members who apply for membership can get a free: “Beautiful Visual Credit Card” or “Beautiful Stored Value Card”
B. Member who applies for membership and pays RMB 4000 membership fee to get one: “Visual Points Card” or “Stored Value Card”
C. Card application process: user fills in the form—information entry—(payment)—takes out the card
D In order to allow customers to better understand the content of the event, a leaflet introducing the points method can be printed for customers to read or make a poster introducing the event
(2) Specific solutions
Point card solution
A. Points membership card classification: There are three levels of membership card: each enjoys different benefits
Divided into: platinum card members, gold card members, and silver cards
Platinum card members: can enjoy 10% off products + points for gifts + free a set of cleansing samples
Gold card members: can enjoy points to exchange for gifts + free a set of cleansing samples
Silver card members: can enjoy bonus points in exchange for gifts
B After the member joins the club, he will be promoted to 30 yuan = 1 point by converting the payment amount into points accumulation.
Silver card members accumulate 100 points of consumption points within one year = 3,000 yuan, and the system can automatically upgrade the member to a gold card member
The accumulated consumption points of a gold card member is 200 points = 6000 yuan, and the system can automatically upgrade the member to a platinum card member
All members who join the club can enjoy free skin quality test and analysis
Stored Value Card Solution
Stored value membership card classification:
Membership fee of 5000 yuan = Crystal card, which can be used for cash deduction consumption of the same face value (valid for one year)
Membership fee of 10,000 yuan = Emerald card, which can be used for cash consumption of the same face value (valid for one and a half years)
Membership gold 15,000 yuan = Diamond card, which can be used as a cash deduction consumption of the same face value (valid for two years)
Preferential policies for stored-value membership cards:
All members can enjoy free skin quality test and analysis
Come to spend on birthdays and wedding anniversaries, and present a bouquet of flowers with your ID card
Crystal card can enjoy 10% discount and get 5 facial treatments
Emerald card can enjoy a discount of 12% and a gift certificate worth 980 yuan
Diamond card can enjoy a 20% discount, and a care voucher worth 3,000 yuan will be given away
Members can participate in the regular charm and body training activities held by the club
The performance on the card surface is mainly divided into three parts:
A The basic information part includes:
Name, membership card number, card type, membership status
B. The consumption points part includes:
Point card: current consumption amount, current consumption points, accumulated points, next upgrade points
Stored-value card: current consumption amount, (current recharge amount), balance, valid period of use
C Information release functions include:
Offer notification, validity period, reached points upgrade, stored-value card expiration reminder, in-store promotion
Event notifications, new information release, appointment function, warm reminders for birthdays and holidays, etc.
Expected effect of implementation of the program
1 Implementation of the expected effect
(1) Improve customer loyalty, and attract a stable customer every time a membership card is issued
(2) Increased customer satisfaction, better corporate reputation, and improved beauty salon image
(3) The annual consumption amount of a single customer increases after using the point card, and if there are discounts, the consumption items will increase.
(4) Bring out the advertising resources of the beauty industry.
(5) Strengthen the management of funds and employees to prevent private fraud
(6) The pre-written amount in the membership card can be used as a stored-value card for the beauty salon to withdraw funds in advance
2 Implementation time
(1) In 3-6 months, old users will basically complete the card application, and the publicity of the activity will basically end.
(2) The user can complete a reward within 6-10 months when applying for a card.
(3) Preliminary results were seen within half a year, and the results were significant in one year, and the number of customers has steadily increased.
Sample cards of some successful cases
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