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1. The background of the Internet of Things industry
2009 was hailed by the industry as the first year of China’s Internet of Things. Since Premier Wen proposed “Perceive China” in August, the Internet of Things has been officially listed as one of the national strategic emerging industries. It has been included in the government work report. Great attention.
The national “Twelfth Five-Year Plan” clearly states that the Internet of Things will be deployed in ten major areas of smart logistics, smart grids, smart transportation, finance and service industries, and national defense and military. In September 2010, the Internet of Things technology, as an important part of the new generation of information technology, was listed as a strategic emerging industry in China that was cultivated by the state, and thus was raised to the height of the national strategy.
Risks and opportunities coexist in the Chinese tobacco industry. After China’s accession to the WTO, the competition between domestic tobacco companies and strong foreign tobacco brands will become increasingly fierce. In September 2010, the National Cigarette Sales Network Construction Meeting and the “532” and “461” Famous Brand Cultivation Mobilization Meeting were held in Lanzhou. Centering on the “532” and “461” brand development strategies, we will focus on the deployment of well-known brand cultivation and promote the level of marketing.
In the process of implementing the industry’s common values of “national interest first, consumer interest first” and achieving the strategic task of “upgrading cigarettes”, how to improve network construction software through “optimizing models, improving mechanisms, strengthening services, and enhancing capabilities” Strength is an urgent problem facing tobacco. To make China’s tobacco industry invincible in market competition, how to accelerate the construction of a modern tobacco business information technology Internet of Things network with strong vitality has become a very important part.
In June 2011, under the supervision of the Liaoning Provincial Tobacco Bureau, Anshan Tobacco’s four-member linkage system was put into use in Anshan Tobacco Company.
2. Program features
For tobacco commercial enterprises, in the cigarette supply chain of tobacco enterprises, the retail terminal is at the very end but it is also a crucial link. The standardization of retailer’s business activities directly affects the orderly operation of the tobacco market. At the same time, as the forefront of market behavior, there is a closer relationship between retail terminals and consumers. The best way for industrial enterprises to understand the performance of their products in the market is undoubtedly through the collection of information feedback from retail terminals. As a bridge between industrial enterprises and the market, tobacco commercial enterprises have to regulate the behavior of retail terminals while handling a fair and reasonable relationship with retail terminals.
The four-member linkage system of Anshan Tobacco is based on the 135 working law. Through the collaboration of sales interviewers, distributors, inspectors, and inspectors, while regulating retail terminal market behavior, a new type of customer-self relationship of “equality, mutual benefit, long-term cooperation, and common development” is established. Improve customer satisfaction and loyalty, base the service of marketers on grasping the true needs of customers, and form a benign interaction.
The four-member linkage system of Anshan Tobacco mainly supervises the irregular commercial behaviors of retail terminals, supervises the logistics and distribution links, prevents cigarettes from fleeing, supervises unfair cigarette distribution, bans illegal merchants, virtual businesses, etc. according to the law, and carries out online marketing through the online ordering function Activities can bring retail customers into the scope of the network and make them truly become the terminals of the network. In this way, a consumer-oriented cigarette marketing management system is truly formed by commercial enterprises and retail customers.
Three, system function architecture
The system is divided into four parts, including the first part is the external interface, including the order online data collection system, the tobacco internal ERP management, the customer terminal management system; the second part is the four-member linkage part, including the inspector, the inspector, and the sales visitor , Distribution staff; The third part is the system management part, with the 135 working method as the criterion, design system management functions, including analysis, planning, implementation, evaluation, improvement, etc.
The software function structure is shown in the figure below:
Four, the solution
The core and foundation of the Internet of Things system is still the Internet, which is an extension and expansion network based on the Internet. From the perspective of technical architecture, the Internet of Things can be divided into three layers: perception layer, network layer and application layer.
The sensing layer is composed of various sensors and sensor gateways, including carbon dioxide concentration sensors, temperature sensors, humidity sensors, two-dimensional code tags, RFID tags and readers, cameras, GPS and other sensing terminals. The function of the perception layer is equivalent to the nerve endings of the human eyes, ears, nose, throat, skin, etc. It is the source of the objects identified and collected by the Internet of Things, and its main function is to identify objects and collect information.
Two-dimensional code recognition is a new generation of bar code technology that records data symbol information with a black and white rectangular square array distributed on a plane (in a two-dimensional direction) with specific geometric figures according to a certain rule. Two-dimensional codes play a key role in product traceability, logistics, anti-counterfeiting, anti-crossing goods, membership management, precision marketing, and recalls. Anshan Tobacco’s four-member linkage system, the carrier used in the perception layer is a QR code with independent intellectual property rights of Taihe IOT-YouMa.
Ucode is different from other two-dimensional code types. It is a closed two-dimensional code technology with strong related technical support. Ucode, which is different from open source QR code technology such as QR code, has the following obvious characteristics: it can be read quickly with a mobile phone, and the reading speed is less than 0.1 seconds; independent intellectual property rights, closed-type barcode standards, data security; automatic recognition of mobile phone photos Decoding, high-speed decoding; have experience in large-scale successful project implementation.
Another very important sensing layer carrier in IoT applications is RFID electronic tags. RFID is fast reading and writing, long-term tracking management, and it is one of the most promising information technologies. It has the advantages of being able to identify multiple tags at the same time, having strong anti-pollution ability and durability, penetrability and reading without barriers, and reusability. However, due to cost reasons, this RFID tag has not been widely promoted.
The network layer is composed of various private networks, the Internet, wired and wireless communication networks, network management systems, and cloud computing platforms. It is equivalent to the human nerve center and brain, and is responsible for transmitting and processing information obtained by the perception layer.
Anshan four-member linkage system network layer work flow chart:
The application layer is the interface between the Internet of Things and users (including people, organizations and other systems). It combines with industry needs to realize the intelligent application and industry management of the Internet of Things.
V. Program summary
Anshan Tobacco’s four-member linkage system has been put into use since June, and it has effectively improved the overall information construction level of Anshan Tobacco Company. The problem of low work efficiency caused by insufficient staffing of tobacco companies has been alleviated. The business behaviors of retailers have been effectively corrected, and the market order is stable. The turnover rate in July dropped by 25 percentage points year-on-year, and 167 illegal merchants were banned in accordance with the law, recovering nearly one million yuan in losses. The four goals of “work direction, service goal, operation platform, and operation standard” are basically realized for the staff.
Six, application promotion
The four-member linkage system of Anshan Tobacco is very popular and suitable for internal personnel management and the management of cooperative merchants.
The main application of Henan COFCO Coca-Cola’s back-end asset management system is to manage the assets and equipment of COFCO Coca-Cola’s national product sales points. The main functions include checking the status of the point-of-sale equipment, the number and time of inspections by the inspector, and the information of the point of sale (name of the point of sale, contact information, etc.).
The daily electronic management system of Nanchang Mobile Account Manager uses QR code as the carrier of the perception layer. Through the interactive means of information technology and mobile technology, the system terminal scans the QR code to collect relevant data in the daily work of Nanchang Mobile Account Manager, and establishes effective materials. Online customer management information platform. The daily electronic management system for the account manager of Nanchang Mobile effectively realized the management of the account manager of Nanchang Mobile, improved work efficiency, realized the effective collection of data, promoted the standardization of the management of the account manager of Nanchang Mobile, and provided for the further development of Nanchang Mobile A strong support.
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