Visual cards are used in shopping malls, supermarkets, brand-name stores, leasing industry solutions
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Since China’s accession to the WTO for one year, China’s retail chain industry has faced more fierce market competition, and its business scale and strength have increased significantly. Most of the top chain retail companies in sales are operating steadily and have certain market competitiveness, and they have become the leader in China’s retail market. enterprise. According to specific analysis, the development of China’s retail chain industry presents the following development trends:
1. Chain operation continues to expand at a high speed, and its position in the retail industry and social economy has become more prominent
2. Acquisitions and mergers have become an important way for chain enterprises to expand their scale
3. The position of foreign-funded businesses in chain operations is increasing
4. Franchising accelerates development
5. The operating scale of listed chain retail companies has expanded significantly
The retail industry in China has broad prospects and unlimited potential. So in the same industry, how can you stand out and be invincible? I remember that Taiwanese professional manager Jiang Weijun once said: “If you give me 100,000 members, I A new store will be built.” This sentence vividly reflects the role of members in the retail industry. In fact, retail is relying on increasing members to make itself invincible. For a new store, how to lock in a fixed consumer group is an important measure for it to win shares in the market competition, and the membership system is an important marketing tool that the retail industry is paying more and more attention to.
1. Expand the channels for member promotion
In addition to the expansion of the group’s own scale, the promotion of the membership system must have sufficient sales channels. In addition to the existing shopping to send a membership card and 5 yuan to apply for a card, try to promote joint promotion with the government and social organizations. For example, the City Federation of Trade Unions has contacted Is it possible to promote card application among union members in the city?
2. Improve the membership benefit function
At present, members only have the treatment of points consumption, and members generally feel that they do not “quench their thirst”. Therefore, on this basis, we plan to introduce discounts for member shopping, member points to send insurance, and member points to send tickets for fitness, beauty, bathing and so on.
Three, increase the intensity of membership promotion
Organize member associations, member fun competitions, birthday cakes for members and other activities full of corporate care on major holidays, to enhance the relationship between members and the company, enhance the image of the company, and make members feel at home.
Fourth, integrate the promotion of the membership system in the promotion
At the same time as the launch of large-scale promotional activities, the content of member discounts was added to the promotional content to attract more consumers to join the ranks of members, and to experience the benefits and happiness brought by the membership system.
Five, follow VIP members
VIP VIP members are an important customer resource in the “Twenty-Eight Rule” of a company. Grasping their hearts is equivalent to achieving an 80% membership promotion success rate. Because they can not only bring huge returns to the enterprise, but also bring more members with VIP potential.
Guangzhou Nuojie Electronics Co., Ltd. currently promotes a product-visual membership card, which puts forward a new concept on customer relationship management!
Card sample of some successful cases
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