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I. Introduction
Counterfeit products have become a worldwide problem. It is not only a problem that factories should pay attention to, but also a problem that the whole society should pay attention to. With the development of society, the efforts of enterprises to fight counterfeiting have been strengthened, and counterfeiting methods of counterfeiters have become more and more concealed. They are not only satisfied with counterfeit packaging, but also put counterfeit and counterfeit marks on them, making consumers more It is difficult to tell the authenticity from the fake.
The leader of the umbrella industry: Hangzhou Tiantang Umbrella Group Co., Ltd. takes “high-quality brand building, honesty and integrity” as its business purpose. Its leading product, “Paradise” brand umbrella, was rated as one of the top ten public favorite trademarks in China in 2002. On June 18, 2002, the China Consumers Association approved the use of “3·15 Logo” for the paradise umbrella. In September 2003, it was approved by the state. The General Administration of Quality Supervision, Inspection and Quarantine awarded the title of “China Famous Brand”. AAA credit rating enterprise, its products are favored by ordinary people.
Paradise Umbrella takes its product quality as the first priority and has become the hottest leader in the umbrella industry. However, counterfeit products appear on the market nowadays, causing the paradise umbrella to bear the title of low price and poor quality. This is not only a huge economic loss to the manufacturer’s beloved, but also a hindrance to the country’s economic development, making the paradise umbrella The credibility is greatly reduced. Is there any feasible way to make the product effectively solve the anti-counterfeiting aspect?
2. Introduction to anti-counterfeiting
The most widely used anti-counterfeiting technologies in the market include paper watermarking technology, ink technology, laser holographic image anti-counterfeiting technology, barcode technology and telephone code technology application. The prices of the products and equipment used in these anti-counterfeiting technologies are relatively low, which is conducive to the overall promotion in the market. At the same time, the country has also spent a lot of manpower, material and financial resources to support the promotion of these anti-counterfeiting technologies. But these kinds of anti-counterfeiting technologies have various disadvantages:
First, the technical content of the product is not high, and it is easy to be imitated;
Second, its service life is relatively short. After a new visual anti-counterfeiting mark is on the market, it usually takes about three to six months, and a large number of imitations will appear on the market;
Third, it is not anti-fouling, and once it is stained, there is no way to distinguish it;
Fourth, for telephone code anti-counterfeiting technology, although it is the leading product in the current anti-counterfeiting market, the call-through rate of 800 toll-free calls is very low, and there are not many consumers who can really use this anti-counterfeiting.
The advantages of RFID electronic tag anti-counterfeiting technology are: each tag has a unique code in the world, and it also has a certain memory space to read and write data, which can be encrypted and cannot be copied; it has a long service life, no mechanical wear, no mechanical failure, and passive work. , It can work in harsh environments, anti-pollution, etc.; at the same time, because it has a readable and writable space, it can also help manufacturers solve the problem of “crossing goods”. It can be widely used, such as anti-counterfeiting of famous cigarettes and wines, anti-counterfeiting of certificates, anti-counterfeiting of license plates and so on.
3. Product introduction
The hardware of the system is composed of electronic radio frequency anti-counterfeiting tags, handsets (identifiers), and accessory equipment computers;
◆Electronic radio frequency anti-counterfeiting label
KT electronic radio frequency anti-counterfeiting label is an intelligent electronic label developed by the United States Kaitai Technology (Shenyang) Co., Ltd. using advanced technology. The internal code identification can be read within a distance of 2-8CM. It adopts large-scale integrated circuits from the United States, encoded with a semiconductor encoder, built-in 64-bit binary coded by laser technology, the world’s only encoded silicon chip, and is packaged with a strong resin material. It has super impact resistance, anti-static and anti-corrosion. Waterproof, dustproof, abrasion resistant and other properties.
The radio frequency electronic label is a passive device with a high level of anti-counterfeiting. Therefore, on-site installation does not require wiring, is not restricted by on-site conditions, and does not require routine maintenance. The service life is more than 20 years. It is an international general inspection information marker.
Technical index:
Weight: 1.0g
Reading times: >1 million times
Service life: >20 years
Working temperature: -40℃～85℃
Super glue or screws can be used for surface layout, and the increase or decrease of anti-counterfeiting points is very convenient.
◆Handheld machine (identifier)
The non-contact inductive data collector is a high-tech product developed using radio frequency identification technology. Since contact can be avoided when reading the internal code of the marker, the recorder has no contact loss and long life.
Performance:
l Microprocessor: W78E58, 8-bit CPU, 11.0595MHZ or 22.1184MHZ.
l Memory: RAM: 4M Bytes.
l Display: LCD 132×65 (8×4 Chinese characters) dots, EL back-light
l Keyboard: 27 Keys
l Communication interface: RS232: 9600-19200 bps IrDA1.1 9600-115.2k bps
l Card model: EM card or the same type of card
l Card reading distance: white card is greater than 5CM, special-shaped card is greater than 2CM.
l Battery: 680Mah Li-Battery, standby time 2000 hours (standby)
l Power adapter: Input: AC100-220V, 50-60HZ,
Output: DC4.17V, 1A
l Operating environment: Working temperature -5℃–45℃
Storage temperature -20℃–55℃
Working humidity 5%-95% RH
l Dimensions: 150mm(L) ×50mm(W) ×35 mm(H)
l Weight: about 350g
Four, system introduction
The radio frequency electronic anti-counterfeiting system developed by Kaitai Technology (Shenyang) Co., Ltd. will be applied to the anti-counterfeiting products of Hangzhou Tiantang Umbrella Industry.
1. Application process
· Stick an electronic label on the handle of each umbrella. When leaving the factory, the manufacturer will write the date of production, identification code and password data into the label, and the password can also be changed automatically.
· Wholesalers and retailers hold the manufacturer-designed electronic label readers when users buy umbrellas, and the authenticity of the products can be verified, realizing one machine with multiple functions.
· During use, the electronic label will not fall off by itself, so there will be no problem of reuse. 2. Operation mode
· A national electronic label anti-counterfeiting network platform established by a third-party agency entrusted by quality inspection or quality inspection is responsible for registering and managing manufacturers, product models, reading and writing equipment information, and uniformly producing encapsulated electronic labels;
· The reader used by the umbrella factory is a “top reader” with the most complete functions, readable and writable. When the product leaves the factory, the production date, identity code and password data, and the destination of the goods are written into the label, and the password can also be changed automatically. Among all the readers, only the equipment of the umbrella factory can modify the label. Data functions and rights;
· The reader used by the Quality Supervision Bureau is a “special reader”. It can read all the information in the anti-counterfeiting label, but has no right to modify the information in the label;
· The readers used by distributors have display screens, which can only read information such as the destination and production date of the goods;
· The retailer’s reader can only display authenticity.
Five, concluding remarks
While the system is being applied, consumers’ anti-counterfeiting awareness will be improved and the cost of use will be reduced. In the wholesale field, this kind of anti-counterfeiting technology is more applicable, which can help the majority of regular business wholesalers to identify the authenticity and do a good job of product fidelity.
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