Dongfeng Chuangpu Commercial Vehicle Logistics and Sales Tracking Management System
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1. Project name
Dongfeng Chuangpu Commercial Vehicle Logistics and Sales Tracking Management System
2. Project background
Dongfeng Chuangpu Special Purpose Vehicle Co., Ltd. is a wholly-owned subsidiary of Dongfeng Motor Co., Ltd. in Laohekou, Xiangfan, Hubei. It is mainly engaged in semi-trailer production, special-purpose vehicle chassis assembly, and automobile modification. The main products are tractor series, semi-trailer series, and special-purpose vehicles. There are more than 20 varieties of series, dump truck series, etc., with an annual comprehensive production scale of 12,000 units. It is a large-scale backbone enterprise in the automobile industry in Laohekou. The company has more than 200 distributors and more than 600 service stations across the country, distributed throughout the country. Due to the large sales volume, the distributors are still developing. The company’s vehicle sales are carried out by the manufacturer’s shop, that is, the dealer is responsible for selling to the user, the company is responsible for the management of the sales process, the car after-sales service is provided through the service station network, and the company conducts the vehicle maintenance process at the service station Supervision.
After in-depth investigation, it is found that although Dongfeng Trump has adopted various measures and methods to control automobile sales and after-sales, there are still two problems in the process of sales and after-sales management. First, it is difficult to supervise the sales process of vehicles. Since dealers are scattered all over the country, most of them are sold across regions, the management of vehicle configuration information changes is difficult, and the risk of timely payment of vehicles is high, especially for “monitored vehicles”, which has a high risk of slow capital return and loss of maintenance funds. Greatly increase the difficulty of controlling vehicle sales and after-sales. Second, the management of after-sales maintenance of vehicles is difficult. Vehicle after-sales service stations are widely distributed, and vehicle maintenance funds are highly risky. Vehicle failure information and vehicle failure locations are difficult to fully grasp, and accurate failure handling and scheduling cannot be achieved. These two problems have become risk management problems that have plagued the management for many years, and there has been no effective means to solve them. With the increasingly fierce competition in the automobile market, the company’s “monitoring vehicles” are being put on the market more and more, and the company’s financial pressure is huge. The company urgently needs to use new technical means to strengthen risk management and control, and form a “surveillance vehicle.” And the effective monitoring of “non-monitored vehicles” to reduce the business risk of the company. After the vehicle is officially sold, the payment can be quickly returned, and the underwriting cost of the vehicle can be effectively controlled.
Three, the solution
After China Telecom gave consulting suggestions on the basis of in-depth customer business research, the customer carried out management innovation and process reorganization in the vehicle logistics link. China Telecom Hubei branch customized and developed a set of management software according to customer needs, combined with GPS global positioning technology, RFID electronic tag technology, 3G wireless network technology, track the vehicle’s key status and vehicle real-time information such as warehousing, outgoing, in transit, delivery, for sale, sales, transfer, and maintenance during the logistics process, and real-time vehicle sales After-sales management and control, to realize the quick return of sales funds and the reliable implementation of vehicle maintenance funds, thereby greatly improving the efficiency of sales and management, reducing the risk of fund management and control for sales and after-sales, and promoting the overall sales and after-sales management of Dongfeng Chuangpu Special Purpose Vehicle Co., Ltd. Take a new step. The plan combines the production and management responsibilities of the various departments of Dongfeng Chuangpu Company, tailor-made for the production department, quality department, storage and transportation department, technology department, sales department, after-sales department and other departments, as well as dealers in charge of vehicle sales channels, A complete set of vehicle logistics and sales tracking management system provided by service stations, logistics providers and other related links.
(1) Overall system architecture
The system includes three parts: a central management platform, terminal equipment and mobile client software. The overall system architecture diagram is as follows:
Central management platform: Deploy a set of Dongfeng Trump Automobile sales tracking management software platform in the customer’s central computer room to achieve seamless connection with the customer’s original MIS system. The software platform implements RFID electronic label management, vehicle assembly management, vehicle information management, vehicle report management, system management, monitoring vehicle settings, role authority management, various report statistics and analysis management, etc.
Terminal equipment: Before the vehicle leaves the factory, the vehicle is marked with an RFID electronic tag. The chip and vehicle information are pre-entered in the background as the only identification for its sales and after-sales service. After the dealer obtains the “monitoring car”, before the vehicle is officially sold, the dealer periodically scans the vehicle’s electronic tag through a handheld card reader device (data connection through Bluetooth and mobile phone), and at the same time reports the vehicle location through the mobile phone GPS Information to realize real-time monitoring of vehicles. Deploy a set of customized reporting software on each 3G smart phone (supporting Windows Mobile and Android smart phones). With the help of China Telecom’s 3G wireless network, Internet broadband network, and global positioning system, an electronic label is installed in a dedicated car location, and the user identity The authentication login operation realizes the business functions required by the system.
Mobile phone client software: All departments log in to the system platform through the mobile phone client software to perform various operations. Realize various functions such as vehicle delivery, waiting for sale, delivery, maintenance, and reporting. The login interface and information reporting interface of the mobile client software are as follows:
(2) Customer vehicle logistics and sales management business process
Customers carry out management innovations and process reorganizations in the automotive logistics links. To this end, the company’s procurement, production, storage and transportation, sales, and maintenance processes have all been reformed. Through the technical department to adjust the new technical standards, the automobile beam supplier installs new technical parameters to adjust the technical standards of the beam production. To ensure the operation of the entire system, the production department, automobile assembly branch, storage and transportation department, sales department, The Finance Department added corresponding positions, or added new job requirements and work content to the original job responsibilities.
After the system is online, the company fully implements the new vehicle logistics and risk management process, through the inspection of key links such as warehousing, outgoing, in transit, delivery, for sale, sales, and maintenance during the vehicle warranty period. Carry out management and control, so as to realize the risk management and control of the whole vehicle. The new vehicle logistics and risk management process are as follows:
After one year of development, trial operation, modification and improvement, the system has comprehensively improved the customer’s vehicle sales capability, maintenance service level, and risk management and control capabilities, and it is more convenient to operate. The departments that use the system mainly include: production department, assembly branch, storage and transportation department, sales department, after-sales department, regional managers, distributors, service stations, logistics providers. The overall usage process after the system goes online is as follows:
(3) Overall blueprint of system operation
On the production line, RFID electronic tags are installed on pre-factory vehicles. Before each vehicle leaves the factory, relevant departments enter vehicle-related information according to the division of responsibilities. At the same time, dealers, service stations, and logistics providers are equipped with readers and smart phones to enable them to obtain sales vehicle information in a timely manner, which can realize vehicle logistics and sales risk management and control. The blueprint for system operation is as follows:
Fourth, the main features of the system
(1) The current logistics process management of the vehicle factory has been comprehensively reformed and innovated. Through the new logistics management process, and low implementation and operating costs, it has solved the problems that have existed in the customer’s vehicle risk management for many years. , And improved the customer’s vehicle sales capacity and maintenance service level;
(2) Vehicle tag identification adopts the most advanced and mature RFID radio frequency identification technology. Electronic tags cannot be copied. This overcomes the shortcomings of traditional one-dimensional code-based printing labels that are easy to copy, ensuring the authenticity and accuracy of data, and is Uniqueness management provides a reliable basis;
(3) The vehicle identification electronic tag is a passive tag, non-contact reading, easy to install and use, and it will be destroyed when torn; and the electronic tag packaging design is exquisite, it is firmly installed on the car, and it is not easy to damage; the electronic tag is installed on the car beam , Since the car beam is not easy to change, ensure the unique identification of the electronic tag and the vehicle;
(4) With the help of China Telecom’s advanced 3G wireless network, when uploading vehicle information, GIS coordinates and electronic label information can be uploaded at the same time, providing accurate and rich reference information for vehicle sales management and after-sales service anytime and anywhere;
(5) The system adopts widely used mature technologies: GPS, RFID, 3G, effectively avoiding project risks;
(6) This system is closely integrated with China Telecom’s CDMA mobile phone card. The mobile phone card must be issued and authenticated at Laohekou Telecom (the location of Dongfeng Chuangpu Special Purpose Vehicle Company) before using this system, which greatly improves the security of the system.
Five, application effect
In the first phase of Dongfeng Trump Special Purpose Vehicle Company, more than 70 dealers distributed across the country are equipped with reporting equipment. After strict implementation of the vehicle status reporting system, the company can timely grasp the status of each vehicle in each key link of risk management and control. The real situation: out of the warehouse, in transit, delivery, for sale, sales, maintenance, the rapid return of sales funds is realized, the number of monitoring vehicles can be put on the market on a large scale, the risk is well controlled, and the sales are greatly improved. s efficiency. The next step is to promote the system in dealers and service stations.
6. Promotion value
After two years of in-depth investigations, we found that there are similar risk management issues for this project in automobile manufacturers (companies) and large automobile manufacturers (companies). This application product can be promoted in the automotive industry or other industries with similar needs.
China Telecom started with vehicle logistics. The overall IoT-based solutions and integrated application products planned for this project have cut into the key business areas of customer automotive industry production, sales and after-sales, and solved the vehicle logistics and risks in the automotive industry. The key management issues are closely integrated with the localized telecommunications business, taking into account the interests of partners, forming a good business model, and providing a reliable guarantee for the long-term operation of the project. The products and solutions implemented by China Telecom in this project have the characteristics of direct replication of the project promotion for automobile OEMs and large automobile parts factories, and can be fully replicated and promoted in the automobile industry.
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